SEO Liverpool - Googles Panda Algorithm Update
You may have noticed the update that Google rolled out early last week. According to Google it was their 20th Panda algorithm update and it was big news with as many as 2.4% of all English search queries being effected, with a smaller 0.5% of all other language search results. We first heard news of this update when Google pushed out an exact match domain update that removed the chances of a low-quality exact match domain from ranking well in Google. While the impact of this was minor (only 0.6% of English-US queries), webmasters soon noticed an impact to their rankings and it was then that Google finally dropped the news that there was a Panda update going on at the same time as the exact match domain update.
The official statement from Google says - The average user will be able to tell the difference after the update, but many sites are noticing their website’s search ranking has changed.
Google’s Matt Cutts said this about the update:
"Google began rolling out a new update of Panda on Thursday, 9/27. This is actually a Panda algorithm update, not just a data update. A lot of the most-visible differences went live Thursday 9/27, but the full rollout is baking into our index and that process will continue for another 3-4 days or so. This update affects about 2.4% of English queries to a degree that a regular user might notice, with a smaller impact in other languages (0.5% in French and Spanish, for example)."